The Future of Ice Cream Consumption and Innovation
by Xinwen Zhang
Ice cream, seen as a generator of well-being since its appearance, tantalizes the taste buds and conjures up powerful memories of consumers worldwide. From Roma to Delhi, from Shanghai to Los Angeles, few of us can resist its potent allure. Driven by continuous innovations in the industry and consumers’ increasing demand for indulgence, the global ice cream market is projected to demonstrate unprecedented growth once the pandemic ends.
This study aims to develop a deep understanding of ice cream consumption behaviors across the world and provide ice cream manufacturers with a series of inspirational insights for their future disruption. We start with a comprehensive historical overview of the diversified ice cream categories and their differentiation, then dive into the emerging ice cream consumption scenarios in different regions. Finally, based on an algorithm-supported evaluation analysis, we map the most promising orientations of ice cream product innovations with a focus on the best practice and suggest companies better reformulate their strategic innovations in the coming years.