Bel
BEL Vidéo promotion septembre 2020.mp4"At Bel, we want to have a positive impact for all and for the planet, by promoting access to a healthier and responsible food. We are convinced it’s time to pave the way for sustainable and more inclusive food, by providing concrete and realistic responses to the challenge of feeding well the 9 billion of people on our planet. We’re working on it, every day, with our 12 600 employees all over the world, and we want to involve the new generation in it. This is why it seemed natural for us to get involved with the Food Chair, and thus reinvent together a positive agro-industrial model."
Cécile Béliot
Executive Vice President Strategy, Growth Levers and Markets
Cécile Beliot-Zind is CEO of Bel Group and is also a member of the Executive Committee of Bel Group and Chairwoman of the Supervisory Board of MOM (Materne®, Pom’Potes®/GoGo squeeZ®, Mont-Blanc® brands, etc.).
Cecile started her career at Kraft Foods (Mondelez), after earning an MBA from the ESSEC Business School. Prior to joining Bel, Cecile Beliot-Zind spent nearly 20 years at Danone. During this time, she held several marketing and general management positions, gaining significant international experience and leading the strategy of iconic brands in a variety of product categories. Most recently, she held the positions of General Manager of Danone Waters for France and Benelux and General Manager of One Danone simultaneously.
Since joining Bel in 2018 as Group Executive VP Strategy & Growth Levers, Cécile Beliot-Zind has driven Bel’s strategic transformation on its three complementary product families - dairy, plant-based and fruit - and has accelerated the growth levers of the Group, a major player in healthy snacking. Dedicated to Bel’s mission to champion healthier and responsible food for all, she pursues a vision of developing positive brands, committed to environmental and societal issues, and meeting the expectations of the greatest number.
In 2021, Antoine Fiévet, Chairman and CEO, announced a new stage in the governance of Bel Group which should lead to the implementation of a separate governance system in 2022 and to the appointment of Cécile Beliot- Zind as CEO of Bel Group.
