Study Trip

"...We had an interactive and extensive discussion with the entire McCain team starting from Agricultural Sourcing team to Marketing team and they took us on a journey starting from sourcing the potatoes and oil with emphasis on impact of the recent problems with the pandemic and international conflicts to the innovation and marketing of the finished products.."

Pavan Jambai and Emilie Ducamp

McCain HQ, Lille

"...After this interesting presentation of Boortmalt (Subsidiary of Axéréal) and the main activities, we visited the factory ! We learnt more about the production process. We also visited their innovation center which is constantly working on exploring ways to improve the efficiency and sustainability of the entire malting process, ways of using malt in the food industry among many others. .."

Chinmay Dharmardhikari and Mélanie Baranec - Boortmalt, Antwerp

"..We’ve also had the opportunity to learn more about IFF’s Revenue Growth Management (RGM) and its pricing and negotiation strategies with its customers.... ...There is no doubt we have acquired some key insights on the ways of the Food & Beverages companies throughout this afternoon. Insights that will, no doubt, come in handy when facing the upcoming challenges of our sector...."

- Loïc Bozouklian and Fleur de Gastines

International Flavors & Fragrances Inc.

"...We got a great insight into the business challenges and priorities for Heineken, who keep the customer at the heart of all their decisions. We learnt the importance of customer centricity from their approach to actively follow up on customer feedback..."

Chirag Ranawat and Akriti Gupta

Heineken HQ, Amsterdam