Workshops with Chair's Partners

With their millennial perspective, ESSEC students analyze and react to the current challenges proposed by our partners.

How data could help to accelerate BEL CSR commitment?

Gaël DEMENET, Data & AI for Growth Director - BEL - (January 2021)

"Through the seminar with Gaël, we came across that as a successful food producer company, it is not only chased better food quality but also pay attention to education and poverty. To support this process, the use of multiple data is key. Moreover, the data could be used to assess the Foodprint and assist consumers with their waste sorting efforts."

Muqing LIN - Master in Management & FBC Chair

How to fasten innovation with our customers: New technologies that will help to better partner and create intimacy with customers.

Hanane LAMJAJ, Global Marketing Director - Biospringer By Lesaffre - (February 2021)

"We had the chance to discuss and reflect with Hanane on a real stake carried by Biospringer. It allowed us to understand the importance Biospringer places on creating strong and lasting relationships with its partners. We tried to find concrete technological solutions that could be implemented by Biospringer to enrich its CRM, which was very stimulating."

Benoît HERVIO - MSc in Hospitality Management & FBC Chair

How to develop a new strategy for a customer segment undergoing profound change: The case of baking and snacking sector.

Stéphane Bravais - Customer Business Manager Bakery and Fast Food Industry

Tonino Bianco - Warehouse Director Chambéry

(April 2021)

"Two experts, Stéphane and Tonino, showed how Metro expanding in this segment by adapting to new snacking trends in the French market. Another surprising element in the workshop was the restitution session to share innovative snacking concepts from diverse cuisines that was quite interesting to know."

Aditi GOENKA - Master in Management & FBC Chair